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For forty years, the Sha’lan Rice has been on top and through time it has become the most popular rice in the Kingdom of Saudi Arabia and the other countries in the Region. Some may inquiry about the secret of this success………and the answer comes that: because it is the purer and distinguished.
The purer:
A closer look to the grains of Sha’lan rice clearly reveals that some of the secrets of this superiority as the Sha’lan rice grains are:
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The longest after cooking compared to the other types.
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Before cooking it is also the longest
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When it is well cooked, it becomes 1cm.long (10ml), compared to the average of (5ml) for the other types.
Hence the longer grain is one of the secrets of distinction of Sha’lan purer rice:
The Sha’lan rice has a special taste which has not changed since forty years for reasons the most important of which is that we have been very keen from the start about the quality and to provide 100% pure rice which guarantee that it is not mixed with other types of low price or low quality rice.
We recognize that the consumer may not discover that some types of rice are mixed with lower quality types, especially that if the quantity of the added rice is small.
But we recognize more that the success of Sha’lan rice to maintain its 100% purity is one of the reasons behind your renewed confidence in us throughout all these years and decades.
The fact that Sha’lan rice has now become the predominant in your meals did not come from a vacuum… that is because it is the most popular type of rice in the gulf area and the middle east, add to that the big confidence that has been built through more than forty years of time …… it occupies the heart of your meals. And we are proud of that.
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